To many businesses, Black Friday is both one of the best days of the year and the absolute worst. Best for the potential profits and boost in marketing, but worst for the potential losses due to theft and nightmarish situations that some customers may cause.

Improve your Business with CCTV on Black Friday!

To many businesses, Black Friday is both one of the best days of the year and the absolute worst. Best for the potential profits and boost in marketing, but worst for the potential losses due to theft and nightmarish situations that some customers may cause. There’s no question that it is hard to catch every bad situation that may happen on the premises, but a good security camera system can help you do so and improve your business all year round. Here’s how!

Protecting your investment

According to several studies gathered by MTAS, security cameras are proven to be one of the most effective tools a business can use to deter crime especially when paired with other measures like access control. While not necessarily capable of actively preventing criminal activity, it is proven that security cameras force criminals to think twice before engaging in crime when CCTV is openly present according to a study by Joseph B. Kuhns. While not necessarily fully applicable, this information does hold some weight when relating to Black Friday.

As shown by the NICB, theft occurs far more frequently in stores on Black Friday every year with increases being significant enough for additional security in some places. Not just with being a preventative measure, but security cameras help catch every detail on Black Friday when equipped with technology like WDR and higher definition video quality. With such security cameras in your store, you will not only have deterrence set up, but also a better chance to catch criminals in the act!

Keeping tabs on interactions

Security Cameras are proven to make an environment safer with even the New York Times reporting that a city in New Jersey saw significant improvements when there was a broad adoption of CCTV. From the above section, we know that the tech deters criminal activity and helps to track down criminal offenders. Now, we can also say that security cameras help to make an entirely safer environment on days like Black Friday.

Not just by how they deter criminal activity, but modern IP cameras also have the capacity to track human behavior to the point where the system can recognize aggression. Years ago, Business Insider reported on the technology and detailed how multiple cities are using artificial intelligence to monitor public areas. For businesses looking to get a more expansive system, many brands now offer such a solution that easily detects not just criminal activity, but also loitering, stumbling, habits associated with violence or panic, and more. Brands like AXIS communications, Hikvision, Dahua, and more all offer such a technology that makes the environment within and around your store much safer. Not only that, but each can also track customer movement as well.

Gathering critical foot traffic data

Not only does CCTV monitor individuals and interactions between people, but it can also track foot traffic to provide a better understanding of where customers are going. More specifically, onsite staff can understand what products customers flock to on a daily basis and where customers pay little interest through the security camera system. Such technology has been developed by companies like AXIS Communications and Dahua so that business owners can set up deals, events, or more with products that need additional concern. Such data can be crucial when preparing for Black Friday.

Typically, the data reads like heat maps, showing where customers go in a given store and where they do not. Using an overhead of the building, it does not take too much analyzing to understand how the system works and where additional support can be applied.

Proof for later policy improvement

With all of this said, an IP camera system can be one of the best tools at a business’s disposal when preparing for Black Friday. Not just for security and the protection of onsite staff, but also to get a massive amount of data on customers visiting your store looking at the deals you have prepared. Not just for any given day, week, or month, but also in preparation for special events like Black Friday so you can be prepared to provide customers with the most personalized experience while making the most profit possible!

Be prepared for Black Friday with CCTV!

Businesses in the Dallas Fort Worth metroplex can easily enjoy these features and more by choosing A1 Security Cameras for their commercial CCTV needs. Our team is constantly providing clients in the DFW area with installation, walkthrough, and other services on top of offering the best products possible. When you’re preparing for Black Friday and Cyber Monday, choose our team to help you get your store in the best possible shape to handle the most customers. Contact our installation team today for more information!

Nov 24th 2022 Wayne Hahne

Recent Posts