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For businesses of all sizes, security cameras provide several advantages for legal protection, product security, and staff safety. However, those same cameras also offer an added benefit for companies looking to better cater to their customers. Thanks to the advancement of CCTV software, specialized programs now allow sales and marketing teams to gather critical information on each customer walking through the door. Benefitting more specifically from smart video analytics, businesses choosing to use IP cameras developed by the top brands of CCTV enjoy some of the most effective programs on the market. Here are a few of the best CCTV brands businesses use and some of the best products they offer that help with sales analytics.
Best CCTV brands for marketing analytics
Axis Communicatons
One of the most popular CCTV manufacturers in the world and the most popular in the United States, Axis Communications offers effective solutions for those needing commercial security camera systems. A powerful option thanks to the diversity of design in their hardware and software solutions, the right team will certainly improve your company’s performance!
Axis IP cameras are some of the best on the CCTV market, allowing for an effective security camera system to be built in any given business. A better option for larger institutions and companies, Axis is known for the ingenuity in each design, along with products like people counters. Furthermore, the manufacturer offers effective software design tools that allow you to plan out and build a system before purchasing any CCTV product. Providing further support through the management software that allows for sales analytics to be improved on a daily basis, Axis proves itself a good choice for businesses needing a high-tech solution when deciding on which surveillance brand to go with.
Something to note about Axis is the sheer number of programs the brand offers for person-to-person safety and security. These programs can also be used for user analytics, with many following foot traffic throughout the store and offering you a map of daily events to follow. That may seem like a simple concept, but it actually helps to add support to products that need more attention or for when a rearrangement of products needs to be conducted.
LTS Security
An OEM of Hikvision, LTS offers a practical option for those needing an inexpensive yet still advanced surveillance option for their business. Better suited for small to mid-sized companies, LTS provides an effective solution for those needing security while also wanting to improve the sales analytics of their store. A favorite of A1 Security Cameras, many of our customers use LTS cameras, with many praising the brand for its user-friendly interface.
Offering camera system bundles through A1 Security Cameras, LTS IP cameras offer several features that enhance security, safety, and sales analytics. Unlike many other CCTV brands, LTS managing software comes included with network recorders and allows for an easy system setup right off the bat. Furthermore, LTS products purchased through A1 Security Cameras have an extended warranty and include tech support when needed. Praised for its user-friendly interface, what LTS lacks in advanced features it more than makes up for in making the use of CCTV easier.
Something to note about LTS systems and cameras is that it is not necessarily the best brand for those needing something more advanced. While a fantastic option for those needing support with sales analytics, those with experience in tech may find the system clunky due to it being geared towards those needing a more automated system.
Vivotek
A good choice for medium to large companies, Vivotek offers excellently built CCTV hardware and software. While on the more expensive side, customer reports indicate that Vivtek cameras benefit security and safety while improving several aspects of a given business. Offering few shortcomings when product design is considered, choosing Vivtek to strengthen your company will allow for more significant advancement over time.
As far as sales analytics is concerned, Vivotek offers many programs to monitor foot traffic and help keep an eye on customers. Considered one of the most popular in the world, the brand works to keep up with names like Axis and Hikvision when producing its highly-rated products. Furthermore, Vivotek offers some of the best fisheye and panoramic cameras on the market. With these cameras included in your system, you can cover every inch of your storefront and gather information needed to improve sales.
Why use CCTV for sales analytics?
Simply put, the software included in today’s security camera systems enhances not only your security but also how you handle each customer that walks in through your doors. Helping to gather data similar to how your website registers a customer’s online information, you can better understand who you are catering to and take steps to improve your daily practices. Purchase your CCTV products from A1 Security Cameras today and see how your business improves!
